Programmatic
Build and Target Granular Customer Audiences
Our Clients
Combine Real-World Data with Location Intelligence to Enhance Your Marketing Campaigns
As movement and visitation patterns become a staple in advertising strategies, the need increases for quality, granularity, measurability, and flexible activation.
• Granular and scalable audience creation and segmentation
• A subscription-based, unlimited data (non-CPM) approach
• Transparent analytics and measurable real-world results
Problems We Solve
In order to ensure consumer engagement, advertisers need to get smarter with their targeting and segmentation, with their activation, and with their campaign measurements analytics.
Ubimo Polaris Realtime simplifies how marketers plan, execute, optimize, and analyze mobile campaigns, all within a single mobile-first, self-service, data-driven programmatic platform.
Advanced Audience Building
Drive effective, results-driven campaigns to hyper-relevant audiences
Create strategic custom segments that support competitive conquesting, lapsed visitors and loyalists.
- Target strategically with preloaded venues and POI
- Hyper-target campaigns across all channels.
Hyper-Targeted Activation
Reach the customer at the right time and place during their journey
Combine first- and third-party data to create unique and granular audience segments.
- Plan and launch effective campaigns to the right audiences
- Seamlessly activate with Ubimo Polaris Realtime or other DSP partners
Foot Traffic and Lift Attribution
Acquire and retain clients by achieving significant and measurable ROI
Transparently measure campaign results to demonstrate effectiveness and ROI.
- Connect digital and real-world data for tangible results
- Measure conversions and awareness-based buys
Ubimo Spotlight
REPORT
Location Data Revelation: Gen Z Returning to Physical Stores
Gen Z is a huge market force and, contrary to generations before them, they’re showing a quite a preference for shopping in-store as opposed to online
UBIMO BLOG
Who should advertise on the new Times Square billboard at TSX Broadway?
We used Ubimo’s Polaris technology to analyze the foot traffic to Time Square and reveal insights about the audience around the new 46-story billboard.
CASE STUDY
BrandMuscle Drives In-Store Traffic with Ubimo’s Location Intelligence DSP
Partnering with Ubimo has allowed BrandMuscle to activate effective, location-powered digital ads to granular custom audiences at scale, and measure their real-word results.
