Monitor store traffic in real-time to enable campaign optimization and demonstrate ROI. Generate customer traffic flow reports and store visit reports to measure campaign effectiveness by metrics such as lift or visit rate.
By gaining more insight into customer buying patterns, shopper marketers can better capitalize on key purchase
decision moments, helping to drive more store visits,
and to increase basket size, in-store monetization, and revenues for both brands and retailers alike.
By gaining more insight into customer buying patterns, shopper marketers can better capitalize on key purchase decision moments, helping to drive more store visits, and to increase basket size, in-store monetization, and revenues for both brands and retailers alike.
Capitalizing on in-store decision moments – by providing the right consumer, with the right offer, at the right time – stands at the core of shopper marketing.
Location data offers a new layer of real-world behavior insights for shopper marketing strategy, providing a more in-depth understanding of consumers by combining first-party mobile data and third-party data of consumer behaviors.
The Ultimate Guide to Location Intelligence: A Shopper Marketing Handbook Ubimo report reveals trends among supermarket shoppers Why are some stores more efficient than others
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To understand just how big the Out-of-Home opportunity in grocery stores is, we reached out to Marlow Nickell, CEO of Grocery TV
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