The Impact of Out-of-Home Advertising

Ubimo’s OOH Attribution Methodology Puts an End to Guesswork

In the Report

  • The unique attribution challenges of OOH
  • Panel Bias and Media Strategy bias
  • Overcoming biases and getting real-world results

Get the Report

How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad?

Attributing customer visits to out-of-home advertising is a challenge. You need to know who saw the OOH ad, such as a billboard, if they then went to the advertised location, if they would have gone there anyway, and if the timing of the ad influences these metrics.

To get answers to all those questions and more, Ubimo developed an outside-the-box solution for out-of-home attribution.

Our Clients

Ubimo Lightbox Logo New
Ubimo Clear Channel Outdoors logo
Zoom Media logo
Kinetic logo
Advantage Solutions logo
Aptus Health logo

About Ubimo

Ubimo is a SaaS location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and the physical worlds.

Using advanced AI technologies, we combine behavioral data on over 150 million monthly active devices, with the most comprehensive geographic index in the US.

Ubimo’s platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.

Subscribe to our blog

Ubimo Ltd. 2019 © All rights reserved

We use cookies to provide you with a better service and provide you with personalized content and ads. Carry on browsing if you're happy with this, or find out how to manage cookies by clicking here