In the Report
- The unique attribution challenges of OOH
- Panel Bias and Media Strategy bias
- Overcoming biases and getting real-world results
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How much of a lift in foot traffic at a given store can be attributed to a particular advertising campaign or a specific ad?
Attributing customer visits to out-of-home advertising is a challenge. You need to know who saw the OOH ad, such as a billboard, if they then went to the advertised location, if they would have gone there anyway, and if the timing of the ad influences these metrics.
To get answers to all those questions and more, Ubimo developed an outside-the-box solution for out-of-home attribution.
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About Ubimo
Ubimo is a SaaS location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and the physical worlds.
Using advanced AI technologies, we combine behavioral data on over 150 million monthly active devices, with the most comprehensive geographic index in the US.
Ubimo’s platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.
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