The Ins and Outs of DOOH Advertising

Everything you need to know about property types, audience targeting, and programmatic buying

DOOH is rising, and it's rising quickly.

  • Digital out-of-home’s growth is being driven by programmatic building capabilities 
  • Location intelligence allows teams to launch highly effective marketing strategies and measure ROI for every dollar spent 
  • Audience-based planning and targeting is at the core of campaign placements

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Digital out-of-home advertising is becoming an essential part of effective omnichannel marketing activities.

Jumping into this new, emerging advertising segment may seem challenging. But the fact is that, thanks to digitization and advancing location intelligence, effective DOOH advertising is well within reach.

This report will walk you through everything you need to know about DOOH: property types, audience-based targeting, programmatic buying, and more.

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About Ubimo

Ubimo, a Quotient brand, is a location intelligence company that empowers businesses to understand and act on real-world behaviors, bridging the knowledge gap between the digital and the physical worlds.

Using advanced AI technologies, we combine behavioral data on over 150 million monthly active devices with the most comprehensive geographic index in the US.

Ubimo’s platform enables businesses to embed strategic insights into decision-making, improving performance across Shopper Marketing, Programmatic, Publishers, Retail, and Out-of-Home.

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