In our shifting world, companies are in the midst of a digital transformation, and touch points with customers are both digital and physical. Forrester states this intersection of the digital and physical as location’s greatest potential value. We couldn’t agree more. The ability to connect digital data to the physical world is a core capability and component of Ubimo.
We believe Polaris’ successful implementation of this vision is reflected in this evaluation. Specifically, Ubimo received the highest possible scores in two criteria in the Strategy category.
- Forrester gave Ubimo the highest possible score for the execution of roadmap criterion.
- Ubimo also received the highest possible score in the performance criterion (5.0/5.0). This is especially exciting given what we believe is a focus on Platforms as the differentiator.
Our strategy is already empowering organizations across varied industries. Earlier this year, we announced our collaboration with Clear Channel Outdoor by launching RADARView™, the first Out-of-Home planning solution that allows advertisers to visually explore digital and static media mapped to audience behaviors, demographics, and location. This platform allows the market leader to measure its reach, optimize media planning, and prove ROI – in a few clicks.
With Ubimo, organizations such as Advantage Solutions, Liquidus, BrandMuscle, ZOOM Media, and more are able to answer any question at the intersection of people’s movement, physical places, and digital data, and act on valuable insights.